Asia Viable Solution 1

The Beginning of Asia New Episode

Since the financial meltdown stemming from USA ’s conglomerate financial institutes, the world seemingly caught the world wide epidemic flu. Hence, Asia model growth in the long-old day cultivates as the seller/trader/producer to the rest of the world, especially for the western economy.

With that long growth strategy produce from the middle class income earners to the newly billionaires throughout the region. Now the region is inevitably forced to change under the new episode- surviving strategy. Now Asia’s stimulate strategy is to eye on their own purse.

From the saving chest to a new hi-gear spender – Asia Top Leaders eyes on stimulus package programme to encourage the domestic demand. We all have known and learned about this agenda all along pretty well.

Having attended the ITB Asia (one of a kind of Tourism promoting trade fair in Asia in Singapore lately) the experts through out the tourism industry foresee the recovery sign coming,hence the emerging & growing demand from Asia consumption regionally.

Lately an optimistic sign of revised GDP number among Asia countries is visible, thus the expert believe Asia will be one of the world economic driving engine and sustain the global demand.

I won’t totally object the idea or see thing differently from the other views.

Especially they are now moving and speeding the degree of trade collaboration issues toward Asia Single Market (Free Trade Area), the demand is tremendous and huge.

Besides, the volume of trade among the Asean community has been increasing, if taking into account the AFTA + 6 (China, India, Japan, South Korea, Australia and New Zealand) into this framework, Asean Community will be a new potential economic community, replacing North America and Europe Community’s slow pace toward the economic recovery.

BUT!

Macro point of view is fantastic and looks brilliant.

Let me remind that to cultivate this trade, meaning we are changing our customer mix base .And if enterprises do not realize the implication well enough, they may end up in disaster.

Why such a pessimistic outlook!

Think about the micro level- customer mix change while service and product offering the same value proposition to the new market.

No one single strategy fits for all circumstances.

Mind the crash of different cultural behaviors between new emerging market and existing market, focusing on hospitality industry alone!

That is the big big story to worth exploring in the next coming analysis.

Until next time

Thanan apivantanaporn