12/28/2009

Decoding the Island of Gods ; Bali Clustering -led Tourism Model



Selamat Pagi

Hello good morning!

a Balinese guy gave us a warm greeting while cruising along the monkey street in the Ubud town.

Indulging the Hindus - arts, sculptures and architectures brought us the feeling of retrospection dating back over 1,000 years of the great kingdom’s legend and prosperity.



The renowned island of diverse cultures woos million of tourists all around the world to experience the sacred-touch of great ancient art, belief and unchanged way of local life.

Arriving at the local hotel situated in the middle of nature and near enough to walk to the main tourist attractions for an art museum, show dance, Indonesian-dining and browsing some indigenous art items, we were extremely fascinated with the harmony of art, culture, religion and hospitality business.

This tourism industry has emerged with the clustering- led model. People all around the world value what the Bali’s authenticity has been for century.

This probably will be the study case of tourism development model that bases on cluster strength or core competency!.















Value of Ancient Art and Culture! And of course the ability to preserve it…as well

This cluster has flourished and generate a well being to the local economy- service industry: tourism, spa, and related hospitality business and manufacturing industry: Balinese furniture style, decorative items, fashion and many more.
















Our Thai government policy presently aims to push forward various industries with the similar concept- through the cluster collective effort. Cluster can carry and pull together the strength of various & different related industries rather than supporting any individual firm or particular industry.










However the key component of the cluster power is the collaboration from the bottom up: beginning from individual or firm level all the way up to association…crossing among associations…finally end up to clustering level.


Until next time

Thanan Apivantanaporn



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