Value Creation Model for Competitiveness based Creative Economy

Asia soon is becoming the new driver for global economic driving engines, while USA and Europe may be challenged by their domestic economy. To fuel the economic sustainability Asia needs to fine tune its strategy capitalized on unique comparative advantages: or the other familiar terminology “National Core Competency”. Asia’s Charm, with its unique historic and heritage values are the core Asia’s intangible capitals for new economy landscape.

Thailand’s Creative Economy

While the conventional driving model will rest on physical factors like abundant & cheap labor cost, natural endowments and imported expensive state of the art technology from outsides. This typical growth model is just leading country to red ocean competition. Because every country for decade is producing and enjoying the economy of scale advantages based on the physical (or the other word tangible) economic drivers, Creative & Cultural economy becomes emerging viable factors for new Asia growth model. National Heritage & Wisdom values: religion & belief, way of life of folk, traditional healing arts, local architecture & folklore art, become the unique raw material for new value creation model.

Less for more approach

This New Economy Landscape will become the drivers that fuel the sustainability and enhance the small & medium business’s competitiveness. This new paradigm is not to compete on “Conventional Sale Volume” but “Intrinsic Value Creation” for Asia growth model.

Until next time

Thanan Apivantanaporn

ธนันธน์ อภิวันทนาพร

Wellnes Industry: Value Creating at Asia Productivity Organization

Thai wellness industry is one of the promising economic driver for National GDP: that captivating on the country core competency.

The industry foresee the emerging market trend globally.That is considered to be a new growing economy for Thailand to move forward and replace the old economy where the conventional competitive landscape become red ocean competition.

Thailand's strategic positioning is cultivated on Thainess where people, service minded and folklale are the intangible capital.
Implementing the wellness creation model is from business level downward to the buttopm of the piramid (BOP).
Model for implementation is also highly regarded marketing & branding as crucial elements.
Collective effort (cluster) and business ecosystem play vital role in the model.

Until next time

Thanan Apivantanaporn

ธนันธน์ อภิวันทนาพร

Red Shirt on the Street Mall: a sense of flash-escape

Well! 52 days (to date) for the red shirt demonstration in the middle of central
Bangkok, Rachaprasong road, still carries on its political will. Though, under the allegation of terrorist and the potential military crackdown over the red shirt gathering, red shirt people still find their sense of escape from the threatening environment.
At night time, usually there will be more people joining the rally on the street. Whilst most loyal demonstrators eagerly sheer up their respected red shirt leaders in front of the central stage, the colorful events feature on the behind the scene activities.

Shooting doll is one of the popular games for the red-youngsters.

Shopping habit is a human- natural DNA regardless of which color you are.

Well another corner! cute teddy bears sitting calmly in front of the intense demonstration in the midst of “no-way-out atmosphere”.

Red souvenirs as symbol of fighting for genuine democracy, justices and eliminating of double standards gain zealous attention from red people.

Relaxing zone! Foot massage service for tired red troops locates all around the

demonstration areas.

Big Mac is a place for some middle- upper income earners gathering and

exchanging their political perspectives. They all happen to find themselves

with the strangers here but with similar political will!

Until next time

Thanan apivantanaporn