Thai wellness industry is one of the promising economic driver for National GDP: that captivating on the country core competency.
The industry foresee the emerging market trend globally.That is considered to be a new growing economy for Thailand to move forward and replace the old economy where the conventional competitive landscape become red ocean competition.
Thailand's strategic positioning is cultivated on Thainess where people, service minded and folklale are the intangible capital.
Implementing the wellness creation model is from business level downward to the buttopm of the piramid (BOP).
Model for implementation is also highly regarded marketing & branding as crucial elements.
Collective effort (cluster) and business ecosystem play vital role in the model.
Until next time
Thanan Apivantanaporn
ธนันธน์ อภิวันทนาพร
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